Verbena, The Campamento SS21
The Campamento delivers its new SS21 collection: Verbena.
The name quotes a local popular festival, related, since ancient times, with the neighborhood, so we see a new chapter after the previous collection, El Barrio.
The inspiration is a memory of those outdoors endless funny summers in the village (a print of the collection states: “Memoires d’une petite historic d’été”), in which children learn day by day from relationship with elderly people
This new rangeis full of textures, comfortable shapes and pastel colors to bright up the summer days. Our favorite: the daisies print!
In times of social distancing, the brand have decided to develop a campaign, which has been shot by Raquel Chicheri, inspired by local artists such as Virxilio Vieitez, a Galician photographer who portrayed the society of his time in traditional acts and daily activities.
All the images were shot in “As fragas do Eume”, a protected natural area, a few kilometers from the brand’s offices.
Have a look at:
Text by Enrico Fragale Esposito