Velveteen lands to Hong Kong
International childrenswear brand Velveteen launched its first concept store in Hong Kong.
Opened last February, in a true Velveteen style, the space is as stylish as calming. The store will provide an experience-driven environment where children and parents can become immersed in the universe of the label, though workshops lead by Velveteen team, fashion shows, talks and creative experiences.
Creative Director, Laura Egloff’s collections are strongly influenced by her collective life experiences living in California, New York, London and Hong Kong, as well as her own sense of style. The brand’s DNA is rooted by Laura’s 70s Californian childhood memories. When starting the brand was imperative to Laura that fine craftsmanship and design take centre stage.
At Velveteen they believe that true luxury comes from fair labour practices, under the motto “doing well by doing good“.
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