Urban Tribes, Bellerose
The thriving, electric and inspiring cities of the African continent Johannesburg, Nairobi and Dakar form the basis of the Urban Tribes collection with their amazing colourful street styles. It’s the incredible mix of urban, athletic and ethnic notes mixed with secondhand clothing that captivates Bellerose and impresses upon the design of the SS20 Urban Tribes.
There’s no shy wallflowers here with maasai red, baobab green and touareg blue punching brightly throughout the collection. Of course comfort and playfulness are both at the forefront with key loose styles in relaxed fabrics.
The colour infusion is not just for the girls – the boy’s collection is the most lively to date. An old Swahili proverb says “The laughter of a child lights up the house” summing up the ethos and aim of the Urban Tribes collection for the wearer.
Have a look at:
Text by Katie Kendrick