Une Fille #todayIam
CWF is pleased to announce the launch of its new brand for Spring/Summer 2016, dedicated entirely to junior girls.
Following the successful launches of in-house brands, Billieblush, Billybandit and Carrément Beau, Children Worldwide Fashion has decided to cover a new style ground by branching out into fashion for junior girls, from 10 to 18 years old.
“In a world that is constantly evolving, it is crucial for us to keep the momentum going and reinvent ourselves in anticipation of what the consumer will want. Encouraging creativity, making sure that our clients feel valued, ensuring that there is long-term coherence between brands and products; this is all part of the winning formula that enables us to overcome tomorrow’s obstacles”, states Emilie Gaulupeau, Head of In-House Brands at CWF.
With the themes like Grunge Chic to Gipsy Warrior, Vintage Denim to R’n’B Street, and not forgetting to Keep It Chic, this new collection takes key current trends and adapts them for the wardrobes of the junior girls of today; girls who are a little rebellious and can express their self-assuredness through perfectly defined looks.
Girls will be able to embody a different side of their personality everyday, which is what #todayIam nods to: be it a youthful rock chick who favours a feminine aesthetic with hints of masculinity; the innocent rebel, who loves simple, classic styles with a touch of the unexpected; a lover of all things vintage, where denim reigns supreme; a sports luxe fan with a dynamic urban edge or a bohemian romantic.
Une Fille #todayIam presents an unconventional collection that bends the rules, designed with the new generation of girls in mind; girls who are enthusiastic, talented and above all, free to define their own style.
The collection will consist of 100 different styles, available in five sizes (XXS to L).
This less conventional approach to dressing young people will be sold in pop-up shop style in department stores, online retailers and independent multi-brand retailers, both in Europe and internationally, including the Middle East, USA and Asia.
Have a look at: