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Tommy Hilfiger: a collection for true pioneers

The F/W20 Tommy Hilfiger kid’s collection is an ode to adventure.

Traveling from New England to Colorado, Tommy’s kids spread a cozy country vibe mixed with East Coast energy. Dresses in broderie anglaise and fleece cardigans are perfect for little ranch renegades. In true East Coast fashion, stripes and denim provide a preppy flare for prairie pioneers.

Tartans means warmth and comfort, as seen in shirts for boys and combined with lurex and buffalo check for girls.
The most daring can explore the outdoor in weather-proof outerwear.

For the campaign, the New York-based studio Jeremyville captured the spirit of the brand through colorful character-driven art and brought it to life through animation. Their bright motifs including clouds, rainbows, flowers and animals, inject a fresh energy and voice into the signature Tommy Hilfiger’s aesthetic. 

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POSTED BY enrico
December 7, 2020