Stella McCartney signs a partnership with Simonetta
Stella McCartney announced a new long-term worldwide licensing partnership with Simonetta, the leading Italian childrenswear company.
Under this new agreement, Simonetta will begin the development, production and distribution of the Stella McCartney Kids collection starting from Spring Summer 2022. This strategic partnership between experts will turbo charge the growth of the Stella McCartney Kids business, which includes styles for girls, boys and babies from ages 0 to 16 years and is distributed in select multi-brand shops and department stores worldwide.
Niccolò Matteo Monicelli, CEO of Simonetta Spa, states: “We are honoured to have been chosen by Stella McCartney and to be its partner for the development of the kids’ line. Our licensing portfolio is further and significantly expanded with a prestigious brand that fills us with pride and motivation“.
Have a look at: