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SSENSE launches its KIDS department


SSENSE continues on its growth path by further diversifying and expanding its offering with the launch of SSENSE KIDS.

This new department features a gender-neutral assortment of apparel, accessories and footwear for children ranging from newborn to 14 years old, complementing the refined and industry-leading buying direction SSENSE is known for across womenswear, menswear, and Everything ElseTM (a range of technology, decor & more).

In launching SSENSE KIDS we are bringing the distinct SSENSE point of view to kidswear with our curated yet expansive assortment, exclusive capsules from emerging and established designers and, importantly, celebrating the next generation of young creatives who are undoubtedly changing the way we see the world,”- says Krishna Nikhil, Chief Merchandising & Marketing Officer for SSENSE.

SSENSE KIDS launched beginning of May with over 15 brands and collaborators, including exclusively designed capsule collections with 1017 ALYX 9SM, Collina Strada, Dime, Doublet, Museum of Peace & Quiet, Rave Review, and more. With new arrivals uploaded frequently, SSENSE KIDS will add over 80 brands including: Balenciaga, Gucci, Stella McCartney, Thom Browne; as well as kid-centric brands like Bobo Choses, Jellymallow, Mini Rodini and The Animals Observatory.

Celebrating the next generation of storytelling, SSENSE gives these young creatives the playground to direct their own campaigns and content.

Have a look at:
ssense.com

POSTED BY enrico
May 17, 2021