POPUPSHOP, a fearless collection
AW17 came to life by combining imaginary images of natural spaces and forms with wild animals that they usually only interfere with through books and films – all mixed into different patterns, allover prints, forms and colors that are warm, vibrant and fearless. With a base of douche basic colors, POPUPSHOP has tried to balance the overall expressions to reflect the complexity of the meeting between urban environments and the wilderness.
The fabrics are all soft, durable, made in cottons in various weaves, to ease the fit and movement.
Popupshop’s fabrics used are mostly GOTS-certified Aegean cotton, hand-picked to ensure premium quality. The digital prints are GOTS labeled guaranteeing that the colors used contain no harmful chemical residues.
The new season comprises 70 styles and accessories split between girls and boys for ages 2 up to 10 years old and a babywear range.
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