& Other Stories launches first kid’s capsule collection
For the first time ever, & Other Stories has created a collection for kids, from one and a half to eight years old. Featuring summery, printed dresses and sets all in sustainably sourced materials, the collection is inspired by the importance of female role models in a young girl’s life.
Created in the Paris Atelier, the collection has a romantic, elegant charm that evokes carefree summer days in the garden.
With six matching looks – a dress for the woman and a dress or coordinated set for the girl, all made from organic cotton except for the sage green ones – the collection features white broderie anglaise, ruffled sleeves and hems, puff shoulders, floral print, polka dots.
We had a chat with Rocky af Ekenstam Brennicke, Head of Brand & Creative, about this new collection.
Tell us something about this new “other story”? Did you feel it was the right moment for a girl’s collection? And why only girls?
The idea was to create matching daughters and mothers’ outfits by extending our offering with an exclusive capsule collection with kids’ clothes. We also wanted to express the importance of female role models in a young girl’s life, whether that’s with her mother, aunt, grandmother, or anyone else with a close bond.
Where did you draw inspiration for the design of this range?
Nature and femininity influenced the collection, with floral prints and a romantic colour palette. There are also design details such as ruffles, tie-up shoulder straps and wrap-around bodies that try to express these influences.
Which materials have been used and where are they sourced?
All the pieces in the collection are made from sustainably sourced materials, either 100% Organic cotton or in the case of the sage green dress, a blend of 92% TencelTM lyocell and 8% linen, which is classified as a sustainably sourced material.
Who are the most important Female Role Models for you?
If our lives allow it, I think we have a shared responsibility to be role models to each other. Sisterhood is a powerful thing. I admire women who are pioneers and tirelessly works to state the obvious, that we are all equal. It reveals the gap, when it makes the headlines that we have the “first female vice president”, “first women of color to win an Oscar for best director”. It should not make the headlines as “firsts” it should just be to state the obvious that we have a “new” vice president or Oscar winner.
Share with us some little suggestions to teach little ones how to take care about sustainability values.
I think they will be the ones teaching us. Coming generation is painfully aware that we need to take care of what we got. They know there is no Planet B.
Do you have a special bond with children?
I love that for many children it is a given that they could do anything. As adults, we should ransack, how could we support them keeping this beautiful unspoilt confidence.
You are based in Stockholm, right? Imagine we come and visit you during a free day… how we would spend our time?
I would probably start our day at a very nice Café called Pom & Flora, their oatmeal with bananas and peanut butter is to die for. After that I would show you our beautiful Stockholm store at Biblioteksgatan. When we are done shopping I would bring you about 50 km up north, to “Näs Mansion” (Näs herrgård), where we have our two Icelandic horses. We would have a walk with the horses and maybe take a dip in the nearby lake Sparren. We would round up the day at Indian Street Food, a restaurant close to where we live in Hagastaden.
The kid’s collection will launch in selected & Other Stories stores and on stories.com today 18th May 2021.