view the new issue
view the new issue

Backissues are available


Miss L. Ray, girls with an attitude

There is a girl, unafraid to do things her way, pursuing whatever makes her feel happy.
An independent spirit who treads her own path, she inspires others to do the same.
She is a warrior, a rock & roller… a free spirit.
She is feminine, but her femininity lies in her attitude. 

AW17 collection by Miss L. Ray is all about this attitude and the strength of character. 
It takes inspiration from 30’s movies like Adventures of Huckleberry Finn and Marx Brothers in spirit, fusing it with the vibes of the early 80’s London, resulting in an androgynous look with clean silhouettes and impeccable tailoring. 
Key items of this collection are unexpected details such as asymmetrical and irregularly pleated skirts, jerseys with ruched sleeves, oversize collar detail on a classic shirt, tailored marine inspired coat with sleek silhouette in the front and unexpected draping and pleating at the back.
Founder and Creative Director Natasha Milkovich experimented with different fabric qualities and textures, juxtaposing heritage checks and the futuristic quilted fabrics resulting in an urbane and modern look. 
Natasha wanted to create a brand that is deeply committed to creating beautifully constructed clothing for girls without compromising her ethics and key values. 
Every season sees the creation of new patterns handcrafted by her team. Every fabric, yarn and trim is sourced directly from their studio through a handful of long-term suppliers. 
This collection is abundant with “no-fuss” staples that are loose and comfortable enough for an everyday cool.
There are countless possibilities for the girls to create their own looks. 

View the collection.

Have a look at:


POSTED BY enrico
September 23, 2017