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Misha & Puff break the rules

Misha & Puff is teaching everyone a lesson! The luxury and sustainable brand, with 10 employees in the US and nearly 1000 knitters in Perù, took the current and uncertain landscape as an opportunity to break the traditional retail model! 

After 9 years spent building a global business in childrens – and womenswear, with their popcorn knitwear becoming a trademark, Anna Wallack & CO took an important decision regarding upcoming women FW20 collection. Conscious of the risks, rather than cancel it or hold the launch for more stables time (as many brands are forced to do) Misha & Puff will offer it on a made-to-order basis! 

This new way to do business fits perfectly with the sustainable values of the label. The Made-to-Order program is expected to go live on May, 7th. 

Bravo Misha & Puff!

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POSTED BY enrico
May 5, 2020