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même, modern clothes for modern children

même is a forward-thinking brand characterized by a gender-neutral design.
Any piece can be mixed and matched together, thanks to clean lines and oversized silhouettes, and is intended to be shared by both brothers and sisters.
The Seattle-based designer Reina Acab wrestled with the clichè of girlish pinks and lilacs or boyish blues and founded this label with her own personal aesthetic, close to the Japanese design.
The result is a minimal, beautiful, black-and-white line of clothing that provides style and comfort to young wearers up to 10 years old.
Elongated cuts and loose shapes let children literally grow in these lasting garments.
Apart from the innovative and bold design, même strives to positively impact lives of children, thanks to its partnership with Art With Heart non-profit organization, which supports emotional health of children affected by hardship. 

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Text by Enrico Fragale Esposito

POSTED BY cts-klee
October 31, 2015