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Marlon Richards X No Added Sugar

No Added Sugar is edgy and daring children’s design… the London fashion brand was born through the simple desire to create witty baby T’shirts… Deborah and Ric Medhurst were living with their newborn son Gabriel in a huge loft in edgy Old Street, with Shoreditch and Hoxton just a stones throw away, when Deborah was itching to do something creative and a little challenging. “Having created and ran the Pushca brand of clubs and parties with my husband Ric for almost ten years, we had lived a colourful and mainly nocturnal past life. The parties were flamboyant; attracting a fascinating glamorous mix of London’s glitterati… dancing until breakfast time… but with Gabriel as our new baby, we had woken up to a different world.
The new season brings an exciting collaboration with their friend and designer Marlon Richards, the son of the world’s famous guitarist Keith Richards… a superstar in the Rolling Stones… Marlon grew up on tour in the world of rock royalty… and established a career as a designer and photographer…
And this free spirit really made the collection of unisex t-shirts and sweatshirts for SS16 so unique… all is a bit childlike, esoteric and thought provoking… there is a love for the absurd… the awkward and the plain weird… everything that occupies the mind and make us think…

Have a look at:

Text by Claudia Antonia Merkle 

POSTED BY cts-klee
January 18, 2016