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There was a time in which no technology device existed. Are you nostalgic of that era? Then you have time until July 6 to pay a visit at the exhibition “play: toys, sets, rules” curated by London based enterprise Systems. The focus of this exhibit is the idea that playing is a formative business for children. You can see the “Open Side Doll’s House” by Roger Limbrick or the “playplax”, a set of plexi cards conceived by Patrick Raylands. All the works that are displayed within the HQ of Walter Knoll, have been drawn directly from 60’s and 70’s designers archives. They started to re-think the toys and games with which modern child should play, employing modules and bright colors to build playthings that were considered modernist at those times. The care and craft in the design of these toys is evident, as the mission behind their concept, which is to put children’s development first.

The prominent feature of this exhibition is Ken Langard, who made products for Galt Toys, internationally renowned for its experience in toys and education. You can see up close what a playful approach to design means and remember that playing is a formative activity similar to design.

Have a look at: www.systemsproject.co.uk

Text by Enrico Fragale Esposito

play: toys, sets, rules

June 5 – July 6
Monday to Saturday
10.00 – 17.00
Walter Knoll
42 Charterhouse Square
London EC1M 6EA

June 19, 2015