Il Gufo X Kidswear Collective
Il Gufo signed a partnership with Kidswear Collective, the pre-loved designer kids fashion website.
When shopping in the London flagship boutique at 313 Brompton Road, Il Gufo customers will be given a Kidswear Collective mailing bag which can either be returned to the store or sent to Kidswear Collective directly, containing any gently worn items which their children have outgrown, to be sold on the Kidswear Collective website. As a ‘reward’ for their sustainability, Il Gufo will give its customers a one-off 15% discount to spend in-store.
Commenting on the collaboration, Il Gufo’s CEO Alessandra Chiavelli says: “The recent times have given us the opportunity to speed up processes and projects we already had in mind and in our hearts. I hope that we will start working towards reducing our consumption in our everyday lives and contributing to saving the planet, for the future of our children.“
As a fully circular partnership, any Kidswear Collective customers who will buy or sell pre-loved Il Gufo items on their website will receive a one-off discount of 15% to spend on new collections at ilgufo.com.