Dsquared2, the reopening in Milan
Dsquared2 reopened its first global brand flagship location in Milan.
Continuing a long-standing partnership, the store’s concept is a collaborative project between Dean and Dan Caten and the Italian architectural firm storageassociati.
The boutique, which is located at Via Verri 4, in the central fashion district, guests adults and children collection. It is spread out over 450 square meters and provides a fine aesthetic balance of Italian heritage and contemporary design. The boutique is very personal, and the feeling of hospitality is felt throughout. The entrance is configured as a large hall of a building where the inspiration is completely Milanese; from the historical architecture to the choice of materials used with a contemporary reinterpretation provided with shapes and geometries that blend together harmoniously. The space is cozy while remaining open and inviting. All the furniture and fixtures of the boutique have been custom-made, from seats to lamps.
Via Verri 4
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