Bellerose is celebrating their 30th anniversary this season, thy return to where it all started: New York. To late 80’s and 90’s street and sportswear – a destination oh so familiar in the label’s history.
The balance between girly refinement and tomboyish cool is considered of the utmost importance to the label style success – dresses with floral prints and silky blouses next to Denmark dungarees and retro hooded sweatshirts. The original Bellerose logo is key – with fluro highlights shining like a fashion accent flashlight.
For boys the collection is more compact with a focus on practical durable wear albeit instantly recognisable with the signature Bellerose style.
Have a look at:
Text by Katie Kendrick