ARKET starts to encourage reuse and re-wear
Lifestyle brand ARKET debuts in the world of fashion for rent through a new partnership with kids Amsterdam-based online shop and clothing subscription Circos. Starting from January 28th, a broad selection of ARKET styles can be rented and delivered directly to the door, with a subscription available to European customers from €19,50 per month.
‘We’re really happy to be able to give our customers the possibility to share products with other families and proud to join Circos in their vision for a more circular everyday life. Children’s clothes need to be designed with a longer-term horizon in mind, and all our garments are consciously intended to be handed down when outgrown’, says ARKET Managing Director, Pernilla Wohlfahrt.
A typical child grows through eight sizes in the first two years of its life, and on average, their parents buy around 280 pieces of clothing during this time – most of which are only used for a few months. H&M group states that renting instead of buying allows customers to share the footprint of the products and also saves time, money and space as the wardrobe can grow along with the child.
‘With our partnership, ARKET and Circos bring a valuable and much-needed service to a growing market of environmentally-conscious parents and caretakers. I am very excited about the journey ahead of us, making fashion more sustainable and simplifying good choices,’ says Erick Bouwer, founder and CEO at Circos.
Rented clothes can be kept and used for as long as they fit and returned when it’s time to size up. Between eight and ten families will share and enjoy the same piece of clothing, and once the product eventually wears out, the materials are repurposed to make new products.
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