Kids Collections
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Kids Collections

AW 2020/21
Collection Statement

“At 62 degrees North lies a small archipelago that I call home. Treeless and bare, the windswept islands were my childhood playground. This is where I used to run and herd sheep with my grandfather and play by the ocean shore. Soft meadows and salty fresh air spellbound me and allowed me to play as freely as nature intended.”

Collection video

Video by Beinta á Torkilsheyggi
Music by Eivør
Post Production by Jessica Sidenros

Brand Profile

minimalisma is a timeless, high-quality children’s wear brand with a strong Nordic heritage. Founded and designed by Maja Akraberg, the mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. The inspiration derives from growing up on a remote archipelago in the North Atlantic Ocean, a childhood unspoilt, where nature was the playground and clothes were skillfully knitted by mom.The philosophy pivots around superior quality, simplicity and sustainability.

What started in 2011with a small unisex collection for babies up to two years and a local webshop quickly grew into an international brand.Today, minimalisma offers luxury basics for babies and children up to 12 years as well as selected styles for mom.