Kids Collections
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Kids Collections

Loud Apparel
AW 2018/19
Collection Statement

Standing true to the unique character that makes the brand so distinctive, quirky and cutting edge since the start, LOUD Apparel delivers a fresh and exciting new AW18 Collection “Handle with Care”. With the AW18 “Handle with Care” collection you will find yourself in the setting of your local vintage laundrette; bold graphics with a “wash and worn” aged effect representing the …

Collection video

Shot in Bryant Park, New York.
Photographer Natasha Harri
Models Indy Minkoff & Jade Chaponot

Brand Profile

Established in 2011 by Italian designer Serena Di Scalzo, LOUD Apparel reflects an amalgamation of British creativity and the minimalistic Italian design.
A combination mirrored furthermore within the all process itself, seasonal collection are designed and created between London and Italy, where quality and exquisite craftsmanship are paramount.Since the start, London label LOUD Apparel hasn’t shifted from what makes
the brand so distinctive and unique. Being a success and a growing process every year and becoming well appreciated internationally.
Aimed at fashion-conscious children and parent alike, collections cater to 6 month – 14 years old with a penchant for cutting-edge style, quality and comfort.
It comes as no surprise that children’s brand LOUD Apparel posses a unique panache approach to its children.


Loud Apparel 
London Department
7 Maun House, 1 Dunn Street

brand contact
T +44 (0) 7939 138762