At Pitti Bimbo in Florence (18 – 20.1.2018) kid’s wear Magazine will show its almost two-and-a-half-minute film, Extreme.
The film produced by photographer, producer and kid’s wear-publisher, Achim Lippoth, is about a fashion show with a twist.
A group of children face various tasks to manage the project with bags of enthusiasm and even more fun: jump up to the ceiling; put on your weirdest face; land a perfect somersault; shout as loud as you can; do as many push-ups as you can; and eat your cake as fast as you can!
It’s an unusual format that sets the scene for the paraded collections in an unusual, lively and idiosyncratic way. The more childhood you add, the more authenticity comes into play.
January 16, 2018