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Youth Quake, the movie by The Small Gatsby

Clear lines and 60s’counterpointing the colors…
Leading ladies of The Small Gatsby, Anita Dorner and Teresa Zimmermann, have chosen the hushed whispers, suspense and secrecy of the era’s grand spy movies as a leitmotif for their new YOUTH QUAKE AW 17/18 collection. 

We love the 60s youths’ courage – the unwillingness to challenge patterns and themselves. It was this courage that inspired us to be courageous ourselves and quote a style that is so much younger than our usual inspirations, blend it with the Gatsby silhouette.” – says Anita.

We love to watch 60ies series like “The Avengers”, “The Man from UNCLE”, “I dream of Jeannie”, “Batman” or their remakes, and contemporary movies that play upon that theme – like “The Boat That Rocked”. The boldness and fun is something kids enjoy as much as we do. And when we thought about how to create the artwork, my business history came in handy, as I’ve marketed movies before.” – added Teresa. 

No wonder that they decided “to make a short movie to present this collection, and create all other artwork around it, spin it out like a major motion picture release. It was so much fun to do it all from this new perspective – the collection design, the accessories, the casting, the props, the location, the film crew, the announcement artwork, the interviews, the lookbook, which resembles a fashion and lifestyle magazine, and all the little details we created around it.

Discover the movie!

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POSTED BY enrico
September 15, 2017