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White Charity Monday by Minimalisma


Great news! kid’s wear beloved friend Minimalisma is launching a new initiative starting from Thursday 19th of November until Monday 23rd, which is now known as White Monday. It is a concept that was initiated in 2017 as an antidote to Black Friday with the idea of reducing waste by encouraging conscious consumption. 

The idea showed up because a shipment of FW20 goods received by the label in July could not be sent out as the quality was not up to their high standards. However, garments were too nice to be dumped so Maja & team decided to offer these samples at half price and give all of the profit to Save the Children, the leading children’s rights organization. 

What are you waiting for? Click here and enjoy shopping and helping! 

POSTED BY enrico
November 18, 2020