We Are Young – Soft Gallery
In addition to the sometimes delicate, oftentimes quirky illustrations contributed by select artists for each new season, Soft Gallery‘s SS18 collection offers a decidedly more grown up sensibility imbued with a mix of Los Angeles street style in the form of chicano graphic messaging, grrl power motifs, and a decidedly angsty teen manifesto that a Pat Benatar music video would be proud of.
Fittingly, We Are Young celebrates the intensity of youth—first crushes, intense friendships, butterflies in the tummy, and the rebelliousness of youth. The result is a collection that will resonate strongly with tweens, with a sticker book quality that emulate hand drawn smiling hearts, butterflies, love letters, and peace symbols.
We Are Young is at once vintage, 90’s nostalgic, street wise, and sporty. For infants, the collection is as sweet as pie in delicate pastels, bold stripes, and plenty of cute in the form of ruffles, frills, caps, and darling prints featuring pizza slices, emojis, and hand-embroidered smiley faces. There is truly something for everyone here!
SS 2018 is available January 31st!
Have a look at:
Text by Jennifer Irizarry