Italian staple Trussardi reinterprets their grown up collection for kids. Packed with the brand’s tailoring heritage it projects a modern contemporary vision of the nautical style.
There is a peppy American college feel to the collection with punchy “Go Greyhounds” slogans and metallic hints for the girls navigating the nautical feel.
For the collection’s campaign Trussardi worked with 12 young influencers from around the world. Producing a video story with two of the young influencers pulling at our heart strings on their quest for Trussy Grey (little greyhound) and Trussardi Junior (mascot) who have gone missing.
This mini-me refined and modern collection exemplifies Trussardi’s history and roots.
Text by Katie Kendrick