TOY – Moschino’s Latest Fragrance…
…comes from the depths of the wild, stuffed animal kingdom… Conceived by Moschino’s Creative Director Jeremy Scott, Toy smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.
That fragrance is exactly what its cheeky name suggests: a toy.
And best of all, this actual toy is a real, fuzzy-faced teddy bear to hug and snuggle up with whenever you choose. Screw off its happy faced head and you magically find an atomizer built into the bear’s soft body. Spritz away and then set TOY back down on your vanity table, or toss him on your bedspread with your other furry stuffed animals. “I wanted to push the fragrance beyond the realm of what a perfume looks like it, or how it’s packaged” says Jeremy Scott of his first fragrance for Moschino.
“And I think we’ve achieved that!” The fragrance itself features the scents of mandarin, cardamom, and bergamot; and a heart of lavender, violet petals, and hawthorn. Its finish of sandal wood, vanilla, mountain tree moss and acacia hit the woodsy notes that nod to this bear’s forest home.
TOY launches exclusively at Harrods in London until November 23rd as well as being available at www.moschino.com. The fragrance will then roll out to department stores and Moschino retail boutiques throughout the world.
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Text by Claudia Antonia Merkle