The New Society SS19
Hailing from Spain The New Society burst onto the scene last Summer with a super successful first selling season, winning the Pirouette One to Watch Award for Fashion at Pitti Bimbo.
So why the hype about this brand… the answer being that apart from a strong collection The New Society have provided beautiful collateral to support marketing and selling their pieces right from the very start. Extensive references in the collection, from cut and sew, to knitwear, to outwear. The photography is spot on yet individual, with the designer’s vast experience in clothing design/production being evident.
Maybe their other secret being that they’ve not changed anything drastically for the FW19 collection – rather they have sought to cement their brand profile in the children’s fashion market. This could explain why their first SS19 collection is now visible in a range of leading kid’s fashion retailers.
Have a look at:
Text by Katie Kendrick