Smallable X Isetan,
When Paris meets Tokyo
French concept-store Smallable and Japanese department store Isetan have joined forces to promote the best of Japanese and European fashion.
Starting March 2018, Smallable will welcome a pop-up promoting Isetan and Japanese fashion know-how in both its Parisian boutique and on its website, while Isetan will welcome a Smallable pop-up shop in its department store.
Isetan’s customers will discover a mini-version of the French concept-store: hopscotch on the floor, carefully selected fashion and design products…
In Paris, things will be just as amazing, Smallable’s customers will discover Isetan’s atmosphere, with its hit-designer brands such as East End Highlanders, Arch & Line, Minä Perhonen, Keora Keora, as well as figurines from brand T-Lab, toys from Kiko+ and Kitpas, and even some delicacies that come straight from Tokyo.
All in all, in both parts of the world, our customers will have a beautiful surprise: a series of exclusive creations, imagined especially for us by the most beautiful designer brands. Bobo Choses, The Animals Observatory, Emile et Ida, Louis Louise, Little Creative Factory, Hello Simone, Hundred Pieces and Maison Labiche have accepted the invitation and created unique pieces, available exclusively during this collaboration.
All items will also be available on Smallable.com.
Cover picture: Minä Perhonen
Picture 1: East End Highlanders
Picture 2: Chocolate Soup
Picture 3: Arch & Line
Picture 4: Kiko+
Picture 5: Keora Keora