Renegades and Dreamers Unite!
Diesel Kid unveals the new Fall/Winter 2015 adv campaign
Daring junior idealists, rockers in training and the cool kids in military influenced urban wear. Next fall, Diesel kids explore their fashion instincts in a collection that is quintessentially Diesel.
The brand opens its doors to the new season launching the Fall/Winter 2015 advertising campaign.
The campaign has been shot in Cologne by Achim Lippoth.
The idea behind the campaign is to reproduce an old school gymnasium, through pieces of furniture taken from the sports halls of the 60s and 70s. The campaign plays on the static and linearity of the background – through the use of colorblock, contrasting patterns and lines – opposite to the movement and dynamism of children, who enjoy themselves and are able to move freely in their Jogg Jeans.
Photographer: Achim Lippoth
Art direction: Peter Kempkens
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