Popupshop’s fearless fashion!
Hmmm… How can fashion be fearless!?
This special organic Autumn/Winter Collection came to life by combining imaginary images of natural spaces and forms with wild animals that we usually only interfere with through books and films… here they are all mixed into different patterns, allover prints, forms and colours that are warm, vibrant… and FEARLESS… as they sometimes match in a very special way!
With a base of douche basic colours, Popupshop has tried to balance the overall expressions to reflect the complexity of the meeting between urban environments and the WILDERNESS.
Therefore the task of this season: Let’s get wild and scream as loud as you can! …and do not always try to perfectly match…
Have a look at:
Text by Claudia Antonia Merkle