POPUPSHOP, fearless prints
SS17 collection by POPUPSHOP came to life by combining images of nature with wild animals… all mixed into different patterns, allover prints, forms and colors that are warm, vibrant and fearless.
With a base of douche basic colors, the label has tried to balance the overall expressions to reflect the complexity of the meeting between urban environments and the wilderness.
POPUPSHOP’s fabrics are all soft, durable, colorfast cottons in various weaves for ease of movement, fit and comfort.
The fabrics used are mostly GOTS-certified organic knitted cotton and the digital prints are securing that the colors used contain no harmful chemical residues.
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