Diary
buy the new issue
buy the new issue

Backissues are available

Diary

Playologie: find the moment’s best collections in a Virtual Showroom!


The birth of Playologie is a family story. Behind this new project you’ll find Sébastien de Hutten and his sister Marie Czapska – the duo behind the Playtime professional trade shows.
Launched in 2007 in Paris, Playtime quickly became the bi-annual, cannot-miss destination for the children’s and maternity universes… in the meantime Playtime became the world’s largest professional network for trade fairs dedicated to these sectors. 
Fashion, design, layette, furniture, gifts, toys: more than a simple virtual trade show, Playologie is a secure B2B work platform. With free access for buyers and adapted, no-comission formulas for the brands, Playologie will allow every user to save time and optimize his or her business.
For brands, Playologie offers the possibility of instantaneously reaching all markets and commercialising their collections 24h/24 7j/7, via the Web and an iPad app…
For buyers, Playologie offers a way to find the moment’s best collections in one spot and more serenely manage orders. 
Playologie is a digital order-taking tool designed to encourage a new model of collaboration for the market’s actors; one that is simultaneously more fluid and more instantaneous. 
…and as fashion and trends go hand-in-hand with art, each season Playologie will hand the design of its interface over to an artist whose work echoes the collections being presented. So Playologie can also be used as  a source of inspiration where one can visit to check the pulse of the marketplace… 

Have a look at:
www.playologie.com

POSTED BY Editor
January 9, 2015