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Pitti Immagine Bimbo n°87


Stripes that move, wiggle and meet up again creating a whirlpool or crossroads in a cheerful game that escapes the austerity of black and white and, through color, proposes a visual and virtual celebration. A “happy” dimension that contaminates every space, redesigning it according to an entertaining strategy. That is Pitti Bimbo at its 87th edition.

557 collections, 347 of which from abroad, 146 new names and returns, over 5300 buyers and a total of 10,000 visitors last summer: these are the figures for the upcoming edition. This is the only international rendezvous capable of capturing the most creative vibrations of a constantly evolving sector which has become an unmissable event for buyers from the top department stores, boutiques, concept stores and the best e-commerce sites. Season after season, the fair has become a progressively complete universe, from the brands that make research and design their stylistic signature, alongside the names that belong to the classical world and the big designer labels that choose Pitti Bimbo to present original projects or global launches.

The sartorial vocation of Apartment (with Amelie et Sophie, Little Creative Factory and Péro);  the dynamic dash of Sport Generation (Gioseppo Kids); the street soul of Superstreet and Sport Generation (4funkyflavours) ; the athletic-metropolitan dimension of the new #ACTIVELAB section (meet there Barn of Monkeys, CarlijnQ and Loud Apparel); the mixture of research and experimentation in KidzFIZZ (Carbon Soldier, Efvva, Knast by Krutter, Little Remix, Miss L. Ray, Paade Mode,Tago, Tocoto Vintage will be presenting their SS19 collections); the lifestyle of Fancy Room; the incubator of brands that are small in size but big in content of The Nest. Plus, the Editorials that propose two complementary wardrobe trends, in a different way each time, using objects, curios, accessories and furnishing elements. All of this is the Pitti Bimbo experience. 

Plus the highlights of this edition include: Dsquared2 party to celebrate the 5th anniversary of its children line, the debut of the Philosophy collection by Lorenzo Serafini, the new launch of Dondup, the Monnalisa Garden Party.

And as every season, kid’s wear Magazine will be there, presenting the new Vol. 47 together with Picture Me Wild, a special photographic wall erected inside the Fortezza. Here is the claim: “choose the animal that matches your lively spirit, take an amusing selfie and publish it on Instagram with the hashtag #kidswearmagazine_PictureMeWild. The best photos will be rewarded with a special crocheted adventure companion by Anne-Claire Petit

A special mention to Pirouette which will be reporting all the news from the upcoming fair with a video diary acting as a special observatory on everything happening in Florence during this huge childrenswear event: the collections to keep an eye on, interviews with fashion designers and industry operators, fashion shows, events at the fair and all over the city. Follow all the news at #pirouetteblog #pitti87diary #pitti87 #pittibimbo.

See you there!

Pitti Immagine Bimbo 87th edition
from 21st to 23rd of June 2018

Fortezza Da Basso
Viale Filippo Strozzi 1
Florence, Italy

Have a look at:
pittimmagine.com

Picture 1: left Carbon Soldier; right Miss L. Ray
Picture 2: left Efvva; right Loud Apparel
Picture 3: left Paade Mode; right Tago
Picture 4: left Amelie et Sophie; right 4funkyflavours
Picture 5: Pirouette
Picture 6: Pitti Immagine Bimbo n°86

POSTED BY enrico
June 19, 2018