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Pitti Imagine Bimbo n°86


540 collections, of which 315 come from abroad (55% overall), over 6,700 buyers and a total of 10,000 visitors in attendance at the last winter edition: these are the numbers for Pitti Immagine Bimbo 86, the leading and benchmark trade fair for children’s fashion and lifestyle, which will go live in Florence from the 18th to 20th January 2018.

A trend platform defined by the keywords of research and transversality, Pitti Bimbo continues to look at the new demands of the market, by presenting its proposals using a complete and well-integrated layout, designed for the most important concept stores, department stores, boutiques and for the most authoritative e-commerce sites. For designers and the historic brands there is the luxury attitude of Apartment, for the names that have made eco-sustainability their banner, Ecoethic. There is the dynamism of the Sport Generation and the urban spirit of the SuperStreet. All these dimensions find a unique space for dialogue in the #ACTIVELAB, the new sector launched for this edition. Then there is the unique blend between research and experimentation in KidzFizz, in the lifestyle & pop design of Fancy Room and the selection of independent high-profile international brands of The Nest

And yet more, there are the Editorials, with their accessories, gadgets, furnishing accessories and novelties – which in January focus on the mountains and space – it provides fun, useful inspiration to complete the selection accompanying the apparel with extensive global appeal.

Let’s start the journey in the Apartment which is the project dedicated to luxury collections for children’s fashions. At the Lyceum, where brands such as Amelie et Sophie, Little Creative Factory, Péro, The Small Gatsby will showcase their FW 18 collections, sartorial care and precious details are core elements, aimed at buyers from the most exclusive boutiques. 

Sport Generation, the planet that hosts the big names in sportswear and activewear, is broadening its horizons and preparing itself for a more extended dimension. The focus is on leisure clothing, in this space where the protagonists are the most important international names in childrenswear and collections for kids… Blauer, Gioseppo, Moschino, Woolrich among others. Once again the proposals at Sport Generation will be enriched by an offering of lifestyle products designed for the littlest ones in the light of a new 360° concept.

SuperStreet is the Pitti Bimbo section that gives a voice to the always varied denim universe and the street inclination of junior and teen clothing, ideally increasingly connected to the world of Sport Generation. In a lively specifically designed setting, Goganga, Guess Kids and other labels will present their clothing lines. 

#Activelab is the new research laboratory at Pitti Bimbo. It has the same DNA as Kidzfizz, but with a street and sport trend. The Cavaniglia Studio hosts a selection of international brands inspired by sports, urban and activewear: CarlijnQ, Loud Apparel will be there. 

KidzFIZZ is the area that brings together the most creative collections by brands that experiment with shapes, materials and presentation styles: a proposal dedicated to a more evolved international public. KidzFIZZ focuses on research, creative exploration, the contaminations between fashion and design and the central role played by accessories. Meet there Carbon Soldier, Knast by Krutter, Motoreta, Mum of Six, Tocoto Vintage, Wolf & Rita and Yporqué.

There will be a lot of highlights this edition, special projects, launches and returns, that you can’t miss.
And obviously we will be there, presenting our newborn, kid’s wear Magazine, vol. 46 together with the fantastic video Extreme directed by Achim Lippoth. Come to meet us at our new location, close to the entrance of the Central Pavillon, and enjoy creativity!

Pitti Immagine Bimbo 86th edition
from 18th to 20th of January 2018

Fortezza Da Basso
Viale Filippo Strozzi 1
Florence, Italy

Have a look at:
pittimmagine.com

Picture 1
left: Mum of Six
right: Tocoto Vintage

Picture 2
left: Carbon Soldier
right: Motoreta

Picture 3
left: CarlijnQ
right: Loud Apparel

Picture 4
left: Moschino Kid
right: Woolrich

Picture 5
left: The Small Gatsby
right: Gioseppo Kid

Picture 6
left: Amelie et Sophie
right: Little Creative Factory

Picture 7
left: Wolf & Rita
right: Yporqué

Picture 8
left: Goganga
right: Guess Kids

POSTED BY enrico
January 16, 2018