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THAT’S PITTICOLOR!


With 437 collections expected, of which 207 from abroad, and over 5,700 buyers and a total of just under 10,000 visitors at the last summer edition, Pitti Bimbo confirms that it is the only trade fair in the world that presents a complete overview of the universe of children’s fashion on a global level as well as an extraordinary platform for presenting new lifestyle trends. And following a trend already experimented in previous seasons, at this edition more than ever, Pitti Bimbo is giving a boost to the world of research: from the avant-garde collections of Apartment to the blend of creativity and experimentation of the brands in the new KidzFIZZ project, to the classical-elegant style of the big names at Pitti Bimbo, to the eco-fair trade labels of EcoEthic, to the sportswear of Sport Generation and the urban atmosphere of SuperStreet all the way to accessories and design for the littlest set. All in a setting that welcomes visitors with a pleasant, entertaining atmosphere, guiding them in constantly new and original ways through the short circuits of fashion, art, sport and design.
All of this is presented within a dynamic, constantly evolving geography that greets visitors in a climate that is business-oriented as well as pleasurable and entertaining. A journey that is always new and original and unusual, passing through the myriad short circuits of fashion, art, sport and design.
The new names, special projects and returns at this edition include: Cataleya, Christian Lacroix, Hugo Boss, Ivoy Paris, J&JOY, Karl Lagerfeld, Manila Grace, Pilvi, Stella Jean, The Bonnie Mob, Timberland, Zeybra.

THAT’S PITTICOLOR!, the title-theme of the June fairs, reinterpreted in a kids-sized version

THAT’S PITTICOLOR is the title-theme of the June fairs and will revolve around color and colors, the colors in which we are constantly immersed, the colors that are all around us, that we wear, that are inside us and in front of our eyes. The language of color is also one of the fundamental codes of kidswear so, in studying the theme of color, it is natural to narrate and interpret the styles and ways of living and playing as children. We will talk about and plan this summer’s Pitti fairs in color, so that we can view the world in Pitticolor. The project will be curated by Oliviero Baldini…

Have a look at:
www.pittimmagine.com

POSTED BY Editor
June 23, 2015