Petit Bateau x Ines de la Fressange
Always being a fan of Petit Bateau, it was just a matter of time: Ines de la Fressange, artistic director of the brand that bears her name, has designed a mini-collection for the French 100 year old label.
The exclusive collection features six garments for women and girls as well as three baby bodies. The breton stripes on the marinières, turtlenecks and panties are painted by hand and fill girls with courage to be as creative and strong as their mums.
What does Petit Bateau mean to you?
This French product is my childhood. Petit Bateau is a beloved brand, it’s timeless, passed on from generation to generation. It is also a symbol of quality, the best materials and the best style. I love how the clothes are displayed in the stores: clear and understandable. It’s obvious that the customers are regulars who trust the brand.
What do you buy at Petit Bateau?
When my two daughters, Nine and Violette, were little, I bought a great deal of things: they would roll out the red carpet when I arrived at the rue Tronchet store! There is nothing better for children. For me, I buy panties, they are comfortable and impeccably cut. I have them in every colour: ultramarine blue, orange, red… My daughters steal them from me. Tank tops and T-shirts are also some of my favourites. In summer, I’m mad about the 100% linen styles. My ultimate Petit Bateau item? A mustard yellow sweatshirt I can’t live without. It stays every time I purge my closet. I also adore white cotton turtlenecks, with a bit of a swinging sixties, Marianne Faithfull vibe. I truly am the expert on the collection: you could call me Captain of Petit Bateau!
Why did you agree to this collaboration?
Petit Bateau is one the brands to whom I cannot say no when they propose something to me. This capsule collection is a collaboration for the benefit of FIDH (International Federation for Human Rights). It is a marriage based on love, desire and trust. It was very easy for me to create this collection, because when I love the brand, everything comes together. I wanted to offer my vision of engagement: I think that, even if the cause is serious, we can remain joyful. Girls will be happy to wear the pieces of the collection and it raises awareness about FIDH.
What did you want to create for this collaboration with Petit Bateau?
The marinière is a must-have classic. It stands out in this capsule collection, because it evokes raincoats and family holidays. It has a fun patriotic feel. So I used blue, white and red, like in my brand’s logo. Stripes are hand-painted, a little bit uneven, because it is always good to break habits. In this collection, besides the marinière, there is also a turtleneck, a tank top and three panties. These six styles are also interpreted for children. For babies, we offer a choice of three different bodysuits. And to take on a stroll, a cotton/linen bag, also in blue-white-red. A little reminder that Petit Bateau has preserved its factories in France.
The Ines de la Fressange Paris & Petit Bateau collection is available in Petit Bateau shops and online stores worldwide.
Have a look at: