nununu, children with an attitude!
nununu is a contemporary and alternative childrenswear label, founded in 2009 by Iris Adler and Tali Milchberg, that looks at newborns and up to the age of 14.
Far away from the cuteness of teddy bears, magical fairies and all the sort of babywear clichés, the brand’s design is a mix of style and sense of humor.
With a background in fashion, both the Isreali ladies are mothers to young children, so they know the challenge of dressing kids, caring for comfort but looking for individuality as well.
nununu integrates high quality fabrics, basic colours and urban design with a unique and deconstructed look.
Getting rid of traditional trends, the F/W 15-16 collection, SHADOWS, introduces oversized circle patterns in addition to the label’s classic star and skull prints. With its dark hues and a minimalist fashion-forward style, nununu is “THE NEW BLACK” that fits children with an attitude.
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Text by Enrico Fragale Esposito