The Moscow-based philanthropist, arbiter of children’s style, and trailblazing entrepreneur Stella Aminova delights the international children’s fashion community with the launch of #MUMOFSIX SS18 collection, a bold line of apparel for boys and girls, toddler to teenaged.
The new line is the next step in a natural progression from the establishment of Five Kids, the taste-making Moscow children’s boutique that has introduced cult favorites to a new audience. Aminova knows a thing or two about kids, being a mum of six herself.
Her new label employs an artistic sensibility children can relate to—bold colours, shapes, and strong graphics that offer full freedom of movement in total comfort, with a decidedly creative bent. Prints evoke the splendid innocence of modern masterpieces drawn in a child’s hand in rich tones of mustard, raspberry, and nobel blue.
The SS18 campaign features internationally renowned child model and Instagram sensation Kristina Pimenova, who embodies perfectly the spirit of MUMOFSIX.
To discover the new FW18 collection visit MUMOFSIX at Pitti Bimbo from 18th until 20th of January
Have a look at:
Photo Federico Leone
Art Direction and Styling Maddalena Montaguti
Text by Jennifer Irizarry