bold, colourful and fun
Say hello to the brand new children’s wear label LOUVEA and their signature characters Robin the Monkey, Ducie the Cat, Henry the Lion, Onur the Fox and Fisher the Jellyfish in their very first appearance in an easy to wear range that includes bright colourful long-sleeved t-shirts, sweatshirts, long sleeved jersey dress and a baby suit.
LOUVEA´s gender-neutral collection is designed with comfort, quality and practicality in mind with the ease to mix and match.
The brand was founded by British designer Patricia Hong and Swedish illustrator Linda Ayres.
Mixing some of London’s eccentricity with Swedish love of colours and pattern, add storytelling and humour, and LOUVEA’s own visual language emerged.
The aim was to develop an aesthetic that appeals directly to children’s creativity and imaginary worlds. The result is a collection that is bold, colourful and fun.
LOUVEA’s product range is considered non-seasonal, with new characters and original designs being added to the collection periodically throughout the year.
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