kid’s wear Magazine behind CIFF KIDS’ new campaign
We are proud to continue last season’s collaboration with CIFF KIDS for the Fall/Winter 2016-17 campaign…
CIFF KIDS is North Europe’s most progressive children’s fashion and lifestyle trade show, featuring an inspirational universe for over 250 brands. The platform merges fashion, design, trends and art, ensuring that the children’s wear and lifestyle scene continues to prosper.
Our creative team developed the campaign, consisting of 6 images portraying a minimalistic black and white setting, reflecting the pure youth beauty and the tone of the CIFF KIDS’ brands.
“The collaboration between CIFF KIDS and kid’s wear Magazine is really obvious to me, since CIFF KIDS and kid’s wear both pursuit to set trends in kids fashion. For the most recent campaign, we decided to shoot cool and casual kids that reflect the message of this series best. The result is a contemporary series of photographs targeting the audience” – says Achim Lippoth, founder, photographer and editor- in-chief of kid’s wear Magazine.
Kristian W. Andersen, fashion & design director at CIFF KIDS explains: “It has always been the ambition to create an innovative and creative Scandinavian platform for the children industry that compliments both the fashion and lifestyle business for international and Scandinavian brands and buyers. CIFF KIDS is, at the point now, where this ambition is brought to life and kid’s wear Magazine compliments exactly this with an original and creative approach”.
CIFF KIDS opening the doors to Fall/Winter edition in February 3rd– 5th 2016 at Forum Copenhagen, situated in the centre of the city.
Have a look at: