Fendi: the first kids boutique in Rome
The 17th of December, Fendi opened its first boutique exclusively dedicated to the little ones, in Rome, and organized a day in the sign of fun for parents and children, presenting also a preview of the new Resort Collection 2017.
The event drew inspiration from the latest Fendi Kids collection, full of spaceships, planets and robots… which transported the children into a lunar landscape to discover a magical galaxy!
On the same occasion, the brand announced a partnership with Fondazione Theodora Onlus, a charity organization for hospitalized children. Part of the proceeds of Fendi Kids’ sales over the Christmas period will be donated to support a whole year of activities for the Dream Doctor at Bambino Gesù, a pediatric institute in Rome, with which Fendi has already been working for over five years.
Fendi Kids Boutique
Via del Leoncino, Via di Fontanella Borghese
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