Discover ARKET, a new lifestyle concept
A new brand within the H&M group, ARKET, will launch on Friday 25 August with the first store at 224 Regent Street in London and online in 18 European markets.
“We’re very excited to launch on the 25th and reveal ARKET to the public. We’ve been working towards this day for over two years, and look forward to finally meeting our first customers in London as well as throughout Europe online” – says Lars Axelsson, Managing Director.
ARKET, which means sheet of paper in Swedish, is a modern-day market offering essential products for men, women, children and home.
Its mission: to focus on quality through widely accessible, well-made, durable products designed to be used and loved for a long time.
Through the quality of materials, a perfect fit and a colour concept, ARKET will offer a timeless wardrobe, where every piece is intended to be worn season after season… every garment and product will be designed to represent a perfect version of itself.
The whole range will be identified by an ARKET ID, which traces fabrics and origins.
The collections are composed of ARKET’s own products alongside a selection of the best examples from other brands.
Customers who sign up to the mailing list on arket.com can access the online store on 23rd of August, two days before the official launch, and can shop at a reduced rate for a limited period. The Regent Street location, as well as the four following stores, includes an ARKET café based on the New Nordic Food Manifesto, which will offer high quality food and a healthy lifestyle.
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