Coccole Bimbi launches a special clouds collection
Paying homage to the iconic cloud mural gracing an interior wall of Italian children’s boutique Coccole Bimbi, a stellar line up of established and emerging designers—NTMB, Nani et Nana, Douuod Kids, Goganga, Riccardo Comi, Little Bear, and Pabllo de la Cruz—supply a fresh take on the classic blue and white cloud formations in a range of styles from streetwise to sophisticate.
All variations on the theme emerge from a single reference point—the ethos of the Coccole Bimbi brand: eco-sustainability, cruelty-free, genderless, and socially engaged. Putting their money where their minds are, a portion of the collection proceeds will benefit Onlus 4Inzu, in support of the construction of an orphanage for Burundi children. Follow the campaign on your favourite social feeds with #coccoleenclouds.
The entire project was developed thanks to the support of The Complainers, a digital agency in Milan specialized in fashion communication.
The special collection will be showcased in Milan on Thursday, 17th of May.
Have a look at:
Text by Jennifer Irizarry