Beau Loves: Made with Love in London
‘Beau Loves‘ was founded by Faye Wilde. Inspired by her fearless, fun-loving little boy, ‘Beau’, and the stuff he loves, his personality is stamped over every inch of each collection. After studying Fashion at Central Saint Martin’s and hot-footing it between London and Paris, starting a children’s label was never the plan.
“But the old cliché is very real: your whole world changes once you have a baby, and now I wouldn’t want it any other way. The world of children’s fashion is as much fabulous as it is fun!” Faye admits.
The Beau Loves brief is to create a quirky collection of gender-neutral clothes (where possible) that are adventurous, fun, stylish yet creative and very importantly all made with LOVE in LONDON.
This season there are loads of illustrations… all over prints this season are Bandit masked Love hearts, open mouths showing teeth… because Beau is loosing his… golden spots, like done with a porch… some of the illustrations are handwritten by the Designer’s son himself…
The collection is a mix of relaxed easy to wear shapes with an edge perfect for mixing and matching whether Boy or Girl.
Have a look at:
Text by Claudia Antonia Merkle