buy the new issue
buy the new issue

Backissues are available


Adventures into the wild by LOUD APPAREL

Since its start in 2011, London label LOUD APPAREL stands true to the unique character that makes the brand so distinctive.
An every year growing process that took the brand to be internationally acclaimed and appreciated for its unique style and product quality. 
The label continues to be front runner, incorporating functionality, quirkiness and cutting-edge style for the children. 
This season is no exception, as Creative Director Serena Di Scalzo and LOUD Team translate into the new collection.
Inspiration came from the 1963 iconic picture book “Where the Wild Things Are”, the fantasy story of Max’s bedroom mysteriously transformed into a jungle environment with fun beasts and malicious creatures. 
This season’s line-up follows the iconic characteristic of LOUD APPAREL with black and white monochromes, a pigment dye effect, a hint of petrol green, bold graphics, exciting textiles patterns throughout and introduces a new soft synthetic fur, all to evoke the classic story, its settings and characters. 
The new collection offers a selection of organic materials: comfortable French Terry for jumpers; tracksuit bottoms and dresses; soft cotton jersey for t-shirts; leggings; wool outerwear jackets with fun embroidery details… for those audacious, urban explorers, super stylish among you. 

Have a look at:

POSTED BY enrico
September 2, 2017