Miss L. Ray is a ready-to-wear label for girls and young women between the ages of six to eighteen years old.
It was founded in 2014 following a small capsule collection of 6 winter staple pieces that subsequently developed into a broader collection.
A subtle approach to design paired with contemporary styling, the label is defined by clean and minimal aesthetics with witty and quirky colour combinations.
Feminine yet not overly girlie, the wardrobe is full of luxurious staples and strong directional pieces for effortless everyday cool, such as innovatively cut dresses and skirts, Italian merino wool chunky knit sweaters and tailored coats.
Its founder and creative director Natasha Milkovich, draws inspiration from her early childhood in the former Yugoslavia that saw her spending summers at her grandparents’ house, located on the grounds of a world heritage archaeological site picking up on an effortless and hippy vibe, but also from the two cities she loves – London and Vienna where she has spent most of her grown up life. Those two aspects shape the aesthetic of her collections fusing classic European tailoring with edgy yet relaxed silhouettes.