BEHIND THE SCENES
“Let’s rock, let’s have fun”
The Dsquared2 kidswear campaign is all about music, dancing and singing loud.
Positive vibes, funny and playful atmosphere is the dna of the Dsquared2 kidswear collections.
Watch the video and feel it!
Photography : Giampaolo Sgura
Hair & Make Up : Andrew Guida – Close up Milano
Models agencies : B Talent Scout, Moda Modà
Video : Full Frame Figure, Jacopo Gennari
BEHIND THE SCENES
Dean and Dan Caten, Canadian twin brothers from Willowdale Ontario, have operated in the international fashion system since 1984. In 1983, they moved to New York City to attend the Parson’s School of Design. Eight year later, the duo decided to make the big leap to Italy. After many collaborations with the most important fashion houses, in 1995, the Canadian designers had their first men’s collection show. This marked the debut of a long succession of runway show extravaganzas that combined fashion and music and that were to capture the attention of journalists and buyers of the world.
The intelligent mix of irreverent Canadian wit and refined Italian tailoring, combined with an attention for details are the foundation of Dsquared2 philosophy, that has given life to a unique concept of alternative luxury. In the past couple of years, Dsquared2 has grown to become more chic and sophisticated while maintaining those sexy and provocative traits that are so embedded in the brand’s creative roots. This evolution has enable the brand to expand its clientele conquering a wider target market. The Dsquared2 aesthetics are continuously influenced by continuous international inspirations and cultures. Dean and Dan divide their daily lives between Milan and London while producing their collection in Italy. “Born in Canada, “Living in London, Made in Italy” is the brand’s motto.