Tradition and innovation do not have to be counterparts. They can perfectly go hand in hand, allowing contrast and dissimilarity to emphasize the importance of either. It is no coincidence the Japanese are renowned for both. Furthermore, it’ll come as no surprise that Japan is a country that has inspired us tremendously throughout the years, this season more than ever before.
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We do not only design premium clothing for the whole family. Our aim is to influence the lifestyle of individuals, without dictating their choices.
We sold our first line of men’s shirts in the summer of 1989. Since then we have been inspired by countless references, which we absorb into our world. When Patrick named his first sportswear shirt after a small town in the United States, a true success story was created based on authentic American references. The “casual with a touch” was created with its nonchalant form and impeccable fabrics. Casual evolves into preciousness.
